Introducing SOS EDC™ – The “Save Our Souls EveryDay Carry” Brand

sos edc brand As mentioned in the last blog post, I have exciting news to announce, about two weeks ago I finally launched the two products for sale on Amazon. From contemplating on starting the Amazon FBA (Fulfillment By Amazon) business to finally making it happen took me about a year. It took such a long time because I have a demanding full-time job too, so at the end of the day, sometimes it’s very difficult to get motivated to put in the time and effort  in this competitive endeavor. Who would not rather be relaxed, watching a movie or playing a video game? I guess what kept me going is trying to prove that once I set my mind on something I can accomplish it no matter how hard it may seem.

Hidden Neck / Pocket RFID Blocking Travel / Everyday Carry Anti-Theft Passport Belt Wallet / Pouch by SOS EDC™ - Never Lose Your Wallet Again!

Hidden Neck / Pocket RFID Blocking Travel / EveryDay Carry Anti-Theft Passport Belt Wallet / Pouch by SOS EDC™ – Never Lose Your Wallet Again!

Anyway, back to the Amazon FBA business, so why did I choose the two products I am offering right now? I spent a lot of my spare time and money on the Amazon FBA training course but when it comes to picking the products, I didn’t exactly follow the rules & tips in the training materials to pick the most likely successful and profitable product categories or niche. I picked them mainly based on my personal experience and interest. As mentioned in my early blog post, I took a trip to China last year and used a similar RFID blocking belt wallet during the trip. I ended up using the wallet not as intended by putting it in my jeans’ pocket instead of tucking it underneath the pants.  You can read more about it on the product description page if you are interested in learning more about the improvement & changes I made on the “SOS EDC™ Compact RFID Blocking Anti-Theft Travel Passport Neck Pouch / Belt Wallet“. While this neck pouch / belt wallet may not be the best looking, but I believe it’s probably the most practical, so please give it a try to see if you agree with me or not. You can always return it for a full refund if you find out otherwise.

As for the “Carbon Fiber Leather RFID Blocking Anti-theft Travel Passport Wallet With Removable Belt Loop Chain“, it’s an after-thought which I believe it is a very good compliment to the belt wallet above because not all the pants have the same style of pockets like the jeans’. While researching for potential suppliers I found this high-quality stylish passport wallet from a different supplier manufacturer in China. I asked the manufacturer to add the removable chain to the wallet as I am alway high on personal & property security. The original chain which comes with the sample is a lot lower in quality than the current one available. I then asked the manufacturer’s rep to find a completely different chain which should be longer in length and has the matching color with the wallet, plus a leather belt loop, and to my amazement, the rep was able to find one for me rather quickly and I must say the difference is like day and night. See how they compare below.

wallet-chain-optimized

Carbon Fiber Leather RFID Blocking Anti-theft Travel Passport Wallet With Removable Chain by SOS EDC™ - Never Lose Your Wallet Again!

The new belt loop chain looks and feels even better if you hold it in your hands. I am even thinking about offering it as a separate item for people who might have the need for it to security their keys and another valuable carry on person items.

As mentioned earlier, I have spent so much time and money in this venture, I don’t think I will be able to recoup all my investment after selling all the current inventories, but that doesn’t matter, the lessons I learned, the knowledge I gained and the professional relationship developed with the manufacturer reps are well worth it and more.

And to be honest, coming up with the brand name & logo; creating the products and making them available on Amazon to me is only half of the battle, as marketing is my real weakness. You see, I am really not a sales person type of guy. I am hoping the online platform is a little easier for me as it doesn’t require the in-person communication which I am pretty bad at. But even with the online marketing, I am still pretty bad at it, I still feel awkward sharing this venture with friends on social media so very few friends know about it as of this posting. I guess I have to learn & conquer one strategy at a time. But then I also pat on my own shoulder, knowing that it’s not an easy task for me to have come this far and I made it to the point which I thought I could have never been able to achieve.

Even if I don’t make it at the end, I will have no regret because I have given it my honest & best try. And for those who have already made the purchase, from the bottom of my heart, I really appreciate your vote of confident in the products with your hard owned money and I am sure you will find them useful as I do personally. I am committed to providing the best products & services as long as the products are still in demand. If you ever have any questions regarding the products, please feel free to contact me via the contact form on this website and I will personally respond to you and address the issues.

I almost forgot to talk about how I come up the brand name and the logo. Anyway, after I have decided on making the Compact RFID Blocking Anti-Theft Travel Passport Neck Pouch / Belt Wallet, I wanted to offer it under a brand name, which is also called private labeling. Well, to be honest, I am really lacking in the art department,  so the easiest way to come up with the brand name is to utilize part of the sohosos name “sos” and since the wallet is for carrying, so the original brand name is “SOS CARRY” and I was pretty excited, contacted the logo designer I used before via a freelancer website to design the logo for me, by the way, he is located in Turkey and he is also the one who designed the sohosos.com logo for me, he is amazing :-).   After receiving the logo and looked at it for a while, suddenly I realized there is something wrong with this brand name, I was trying to put myself in the shoes of the person who may have come across the brand name the first time and try to say it. And you know what, it sounded like “So Scary”! OMG!! LOL!! Anyway, since one of my personal interest is in the everyday carry stuff, I finally come up with “EDC” to replace “Carry”, which stands for everyday carry. And the best part is the sosedc.com website domain is also available, for now, I am forwarding the sosedc.com website to the product page on sohosos.com. Again, I am not talented in marketing and art, but I believe “SOS EDC” is better than “SOS Carry”, don’t you agree? 🙂

– Kenny L

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